Our team created the Wave-Makers Influencer Program for Wears Woody, focused on recruiting college golf athletes as brand ambassadors to create content that promotes the brand both on and off the course. The program outlines creator incentives, structured content guidelines, and interactive challenges to increase brand awareness and drive conversions within college campuses and golf communities. Supported by a detailed content strategy, budget, and performance metrics, this campaign provides an overall plan for growing Wears Woody’s influencer presence and overall brand reach.